“While the Puma platform looks set to include technological features which will improve performance and battery-life for notebooks; according to AMD hardware based on the new platform is not likely to hit the market until mid-2008, i.e. one year from now. While it is nice to get a preview of upcoming products and technology, with AMD's recent track record of confirmed (R600) and speculated (Barcelona) product delays, and poorer than expected performance (HD 2900 XT), it is questionable whether, when (or dare we even say if) it is launched, Puma will meet the hype AMD is currently trying to generate though these early announcements”.
A tide of frustration and scepticism is growing against AMD. This company is getting too good in making PowerPoint presentations while becoming worst in releasing products on time with the promised performance. AMD’s “proof to claims” ratio for the last 2 years is either a very low decimal number or zero. AMD may have achieved overall success is the last few years but by the way it has been behaving, it appears like it hasn’t put down the party hat. The exact opposite can be said about Intel with its product pull-ins. As if Intel is trying to compete with itself. We’ve seen the public benchmark of Penryn and soon, Harpertown – both 2008 releases while AMD’s 2H’07 product, one that they dreadfully need to survive is nowhere to be seen. With the unflattering product reviews of the 65nm Athlon X2, QuadFX, R600 & HD2900XT, it is easy to draw a conclusion as to why AMD is afraid to show any real benchmarks.
As AMD is desperately trying to come off as the innovator in the industry, they had no choice but to pre-empt Intel’s Santa Rosa product release with their very own “me-too!-Centrino-copied” mobile platform. The big difference is Santa Rosa was announced sitting inside an OEM laptop, Puma was announced on a PowerPoint slide. Luckily for AMD, they won’t hear Intel shooting its mouth about someone copying their strategy. It’s not because AMD copying Intel is status quo, it’s just that everyone knows being a year behind is embarrassing enough.