Thanks to AMD, ATI is now losing market share, delayed in releasing R600 and is having problems with heat in their products.
I wouldn't have thought any company can merge cultures this rapidly. Ever since being taken over ATI all of a sudden behaved like AMD.
AMD is never a natural leader and will never be comfortable leading. See how fast they have fallen back and fallen back hard. I am also not quite sure that they can handle such a large organization as they are now.
I can only see this company shrinking back to its original size. AMD only have a history of being second fiddle. Sadly, this is how they perceive themselves and ATI will only absorb this culture.